RESULTS
RESULTS
Brand Recognition: Improved brand recognition and client trust.
Lead Management: Increased lead conversion by 30% due to effective lead nurturing.
Social Media Impact: Grew social media following by 200% and generated a 20% increase in inquiries.
BACKGROUND
A growing law firm in Columbus, specializing in employment law and civil litigation. They sought to expand their client base and improve brand recognition.
CHALLENGES
Limited brand recognition
Inefficient lead management
Underutilized social media channels
STRATEGY
Barry Sheets implemented a comprehensive strategy that included:
Branding
Developed a new brand identity, including logo, color scheme, and brand messaging.
Lead Management
Introduced a CRM system to manage and nurture leads effectively.
Content Creation
Produced educational content, including blogs and webinars, to establish authority.
Social Media Campaigns
Ran targeted social media ads to increase visibility and attract leads.
TESTIMONIALS
"Barry Sheets helped us rebrand and reposition our firm in a highly competitive market. His strategic planning and lead management systems have increased our conversion rates by 30%. Barry’s dedication to understanding our unique needs and his ability to deliver actionable insights have made a significant impact on our growth. We highly recommend his fractional CMO services to any law firm looking to elevate their marketing efforts."
— Michael T., Founding Partner