RESULTS
RESULTS
Lead Generation: Increased leads by 35% within the first six months.
Website Traffic: Boosted organic traffic by 40% through improved SEO.
Client Conversion: Enhanced client conversion rate by 25% due to targeted PPC campaigns.
BACKGROUND
A personal injury law firm in Atlanta specializing in wrongful death cases and aviation law. They faced challenges in generating consistent leads and converting them into clients.
CHALLENGES
Inconsistent lead generation
Low online visibility
Ineffective digital marketing strategy
STRATEGY
Barry Sheets was brought on as a fractional CMO to revamp their marketing strategy. The approach included:
SEO Optimization
Enhanced the firm's website with targeted keywords, improved meta descriptions, and high-quality content.
PPC Campaigns
Launched targeted Google Ads campaigns to drive traffic and generate leads.
Content Marketing
Developed a content calendar and produced high-value blog posts, case studies, and client testimonials.
Social Media Management
Created and managed social media profiles to engage with potential clients and build brand awareness.
TESTIMONIALS
"Working with Barry Sheets has been a game-changer for our firm. His expertise in digital marketing and strategic planning helped us increase our lead generation by 35% in just six months. Barry’s insights and hands-on approach transformed our online presence, making us more visible and competitive. We couldn't be happier with the results and look forward to continued growth with his guidance."
— Jonathan J., Managing Partner