How to Improve Local SEO for Multiple Locations in PA

Getting online is easy. Getting found in the right places across Pennsylvania? That’s the challenge, especially if you’ve got locations in Philly, Harrisburg, and beyond. 

So, how can you improve local SEO for multiple locations in PA? Start with a smart structure, consistent info, and content that actually speaks to each location. A little help from professional digital marketing services in PA doesn’t hurt, either.

This blog walks you through what works—from Google Business Profiles to location pages—plus a few things most businesses overlook.

Key Takeaways

• Local SEO in PA works best when your site is organized, accurate, and tailored to each city.

• Give each location its own personality instead of swapping city names in the same old template.

• Small details like NAP consistency and local reviews can make a big difference in who finds you online.

1. Start with Smart Site Structure

If you want to show up in search results for each of your Pennsylvania locations, your website structure has to do some heavy lifting. This isn’t about just looking tidy—it’s about helping search engines understand where your business operates and what you offer in each spot.

Stick to one domain: It might seem tempting to build separate websites for each location, but that spreads your SEO power way too thin. Keep everything under one domain so your authority builds in one place. That way, your efforts benefit all locations, not just one.

Create clean, location-specific URLs: Each location should have its own dedicated page, and the URL should reflect that clearly. 

Use a structure like /locations/philadelphia/, /locations/pittsburgh/, or /locations/allentown/. These URLs make it easier for both customers and search engines to figure out what the page is about.

Build a central "locations" page: Think of this as the directory for all your city-specific pages. A well-organized landing page that links to each location helps users find what they’re looking for fast—and helps search engines crawl your site more effectively.

Include these on every location page: Each location page should clearly show where you are and make it easy for both people and search engines to understand the basics. Here’s what to include:

• An embedded Google Map showing exactly where you’re located

• Location breadcrumbs so users can easily trace their path

• Accurate business info (address, phone number, hours)

Add schema markup: A little code goes a long way here. Schema markup tells Google exactly what your business does, where it’s located, and when it’s open. It’s not visible on the page itself, but it gives search engines the context they need to rank you properly in local results.

2. Build Optimized Location Pages That Don’t All Sound the Same

Now that your structure’s in place, let’s focus on the content. If every page sounds the same with just a city name swapped in, both Google and your customers will scroll right past. Each location deserves content that actually reflects the people, services, and personality of that specific place.

Here’s what to include on every location page:

• Full NAP (Name, Address, Phone)

• Hours of operation, updated seasonally

• Embedded Google Map

• Local photos and team bios

• Customer testimonials from that area

• Services specific to the location

Internal links to blog posts, FAQs, or case studies: Give visitors a reason to stick around. Link to helpful blog articles, location-relevant FAQs, or real-world case studies that show your impact. It not only supports SEO but keeps people engaged longer.

Make it local: Avoid copy-pasting with minor edits. Instead, mention nearby landmarks, reference regional services, or highlight a local team member. Every city has its quirks—your content should, too.

3. Create and Optimize Google Business Profiles for Each Location

If you want to show up on Google Maps or in the local 3-pack, your Google Business Profile (GBP) needs to be working hard for each of your locations. This is one of the most visible pieces of your local SEO setup, and it’s where a lot of customers will form their first impression so make it count.

Start by creating or claiming a separate GBP for every physical location. If you’ve only claimed one for your main office and left the others floating in the digital void, it’s time to fix that.

Link to the right location page: When filling out each profile, link directly to that location’s page on your site. 

For example, your Pittsburgh GBP should link to /locations/pittsburgh/, not your homepage. That connection helps Google match the listing with the right content—and it helps users land exactly where they need to go.

Add unique, local photos: Each location should have its own photo set. Upload images of the storefront, the team, or the products/services specific to that area. Generic stock photos won’t do you any favors here—Google likes fresh, authentic content.

Use real, local phone numbers. Skip the central call center number. Use a unique phone line that connects customers to someone at that specific location. It’s better for local SEO and better for customer experience.

Choose the right categories: Select categories that actually match what that location offers. If one location does repairs and another focuses on sales, don’t list them both the same way. Keep it tight, accurate, and relevant.

Stay active with Google posts: Google gives you the option to share updates directly on your Business Profile. Use it. Post about promotions, seasonal services, community events—anything that shows your business is active and engaged in that area.

4. Keep Your NAP (Name, Address, Phone) Consistent Everywhere

You wouldn’t want your customers calling the wrong number or showing up at the wrong address, right? 

That’s exactly what can happen when your business info—specifically your name, address, and phone number (NAP)—isn’t consistent across the web. And it’s not just confusing for people. It throws off search engines, too.

Why the small stuff matters: Google pays attention to every detail. Listing your business as “123 Main Street” in one place and “123 Main St.” in another may seem harmless, but those small differences can make your listings look like separate businesses. That’s not great for your local rankings.

Where to check for consistency: Your NAP should match everywhere it’s listed. Start with the places that matter most:

• Your website (check the header, footer, and contact page)

• Google Business Profiles for all locations

• Online directories like Yelp, Bing Places, Apple Maps, and BBB

• Local Chamber of Commerce sites and any industry-specific listings

Helpful tools: Managing this manually can get messy fast—especially with multiple locations. Platforms like BrightLocal or Yext can help you update dozens of listings from one dashboard. But even with tools, it’s still a good idea to do an occasional spot check.

Quick tip: Create a simple spreadsheet to track where your business is listed and what’s shown for each location. It’s not glamorous, but it’ll save you time (and headaches) when updates are needed.

5. Use Location-Based Keywords—The Right Way

If you want to show up when someone searches for your services in Lancaster, Allentown, or anywhere else in PA, you need to speak their language—literally. That’s where location-based keywords come in. 

These little additions help Google (and your customers) connect the dots between what you offer and where you offer it.

Add geo modifiers: Instead of using broad terms like “roofing contractor,” go with something more specific like “roofing contractor in Allentown.” It narrows the focus, makes your content more relevant to local searches, and helps you compete with businesses actually operating in that area.

Where to place location keywords: Once you’ve got your keyword list, work them into your site naturally. You don’t need to stuff them into every sentence. Just make sure they show up in the right places:

• Meta titles & descriptions – This is often the first thing someone sees in search results, so make it count.

• Header tags (H1, H2, etc.) – These help organize your content and give search engines clear signals.

• Image alt text – Describe your images with location-relevant keywords. It’s good for SEO and accessibility.

• URL slugs – Keep them short and clean: /services/hvac-philadelphia/

• Page content – Use keywords where they make sense, but keep the tone natural and conversational.

How to Find the Right Keywords: Don’t guess—there are free tools that can point you in the right direction:

• Google Autocomplete – Start typing a service and see what Google fills in.

• “People Also Ask” section – This shows up in search results when you Google something. It lists related questions real people are searching for. Just type in a basic query and look for the expandable Q&A box.

• Google Search Console – Check what queries are already bringing traffic to your site and build from there.

6. Get (And Showcase) Local Reviews

Local reviews do a lot of heavy lifting. They show potential customers that real people in their area trust you, and they send positive signals to search engines. 

If you're running multiple locations in PA, strong reviews for each one can help build trust and improve visibility where it counts.

Ask at the right time: Timing matters. The best time to ask for a review? Right after a great experience. Whether it's at the end of a service, right after checkout, or in a follow-up email—catch people when they're feeling good about the interaction.

Make it easy: Don’t make people dig around to leave a review. Use short links, QR codes on receipts, or automated email prompts to guide them to the right place. The simpler the process, the more likely they’ll follow through.

Highlight reviews where they count: Once you’ve got great feedback, don’t let it sit hidden on Google. Pull standout reviews into each location page on your site. It gives local visitors immediate social proof and helps search engines connect real-world feedback with specific locations.

Respond to every review: Good or bad, every review deserves a reply. Thank happy customers and reply calmly (and constructively) to negative ones. How you handle feedback says a lot about your business, and people do read your responses.

Prioritize platforms that matter: Start with Google since it’s the most important for search visibility. But don’t forget about Yelp, Facebook, and any review sites tied to your industry. 

Local directories and niche platforms can bring in highly qualified traffic—especially if they show off your five-star reputation.

7. Get Listed Everywhere That Matters in PA

Think of local listings as digital signposts pointing people (and Google) to your business. The more consistent, high-quality listings you have, the easier it is for customers to find you and for search engines to trust you.

Start with high-authority directories: Focus on directories that carry weight in search and are popular with users:

• Google Business Profile

• Yelp

• Bing Places

• Apple Maps

• Facebook Business

• Local Chamber of Commerce sites

• Industry-specific directories like Avvo, Angi, or Healthgrades

Add tracking links: Use UTM codes when submitting your website links. That way, you can track which listings are sending traffic to your site.

Use tools to stay accurate: Use platforms like BrightLocal or Yext to manage listings across locations. They help keep your info consistent—especially when details change.

Revisit regularly: Set a reminder to check listings once a quarter. It keeps your info fresh and avoids the “list it and forget it” problem.

8. Strengthen Your Local Authority with Backlinks

Backlinks are like referrals—Google sees them as votes of confidence. When trustworthy local websites link to your business, it signals that you're a credible part of the community. And that can help your local rankings across every Pennsylvania location.

Where to earn local backlinks: You don’t need a PR team to start building local links. Here are a few practical places to look:

• Local news outlets: Get featured for a community initiative, grand opening, or expert quote.

• Chamber of Commerce or local business groups: These often include member directories with backlinks.

• Sponsorships and event listings: Support a neighborhood fundraiser or sponsor a local team—most event pages link back to their sponsors.

• Industry partners: If you collaborate with complementary businesses, ask them to add your link to a resources or partners page.

Create regionally relevant content: Give local sites a reason to link to you. Write blog posts tailored to your area, like “Best HVAC Settings for Scranton Summers” and “Top 5 Home Maintenance Tips for Erie Winters.” 

This kind of content is more likely to be shared by local organizations or mentioned in community roundups.

Use internal links strategically. Don’t overlook your own website. Internal links help search engines understand your site structure and spread authority across pages. 

Try linking from a blog post to a location page and, from there, to a related service page. It’s a simple, effective way to strengthen your SEO from the inside out.

9. Make Your Website Mobile-First (Because Local Search Is)

Most local searches happen on phones. If your site’s clunky or slow on mobile, you’re missing out on clicks (and customers).

Here’s how to keep things smooth:

Use a responsive design: Your site should look great on any device, from desktops to smartphones. Responsive design automatically adjusts layout, font sizes, and images so visitors don’t have to pinch and zoom their way through your content.

Speed things up: Mobile users are short on patience. Compress large images, clean up bloated scripts, and limit the number of pop-ups. Then, run your site through Google PageSpeed Insights to see what’s slowing things down. Fix what you can and check back regularly.

Keep it thumb-friendly: If a button or form field is too tiny to tap, it’s a problem. Make sure all clickable elements are easy to use with one hand. Keep forms short and sweet—just the basics to get in touch or request a quote.

Add click-to-call buttons: Don’t make people search for a phone number. Add a click-to-call button on each location page that connects to that specific office. It’s fast and helpful, and it increases the chance they’ll call.

Want a quick way to check if you're covering the essentials? We’ve broken it down here.

10. Track, Test, and Tweak Your Multi-Location Strategy

You’ve put in the work—now it’s time to measure what’s actually working. Local SEO isn’t a set-it-and-forget-it thing. Regular check-ins are needed to stay on track.

Keep tabs on local performance: Look at key metrics for each location so you can spot trends and catch issues early. Focus on:

• Local rankings

• Organic traffic

• Google Business Profile views, calls, and clicks

• Conversions like form fills, calls, or bookings

Use the right tools: Google Analytics and Search Console are must-haves. Tools like AgencyAnalytics or BrightLocal can help you compare performance across multiple locations without the spreadsheet chaos.

Update and audit regularly: Set a reminder to review your pages every few months. Clean up duplicate content, check that the info is still accurate, and refresh anything that feels outdated.

Learn from what works: Got a location page that’s crushing it? See what makes it stand out, then apply that approach to underperforming locations. Small changes can go a long way.

Local SEO Giving You a Headache?

Managing multiple business locations across Pennsylvania can get messy fast. 

Inconsistent listings, cookie-cutter pages, and missed opportunities can all chip away at your visibility. That’s where LeaseMyMarketing steps in with expert digital marketing services in PA designed to keep every location working for you.

We’re a fractional digital marketing agency that builds smart, scalable strategies for businesses across the state. From search-optimized pages to location-specific content, we help you get found in all the right places. Call LeaseMyMarketing today.

Conclusion 

Local SEO for multiple locations in Pennsylvania doesn’t need to be complicated. With a solid setup and a few smart habits, you can help every branch, office, or storefront stand out where it counts. It’s all about being clear, consistent, and local with how you show up online.

Your customers are already searching—make it easy for them to choose you. Use these tips to tighten up your strategy, then get to work connecting with the people right in your own backyard.

Frequently Asked Questions

How do I optimize local SEO for multiple locations?

Start with one strong website and give each location its own dedicated page. Add local keywords, real business info, and content that reflects the area. 

Consistency is key, so keep your NAP details the same across every listing and page. Then, sprinkle in some local links, reviews, and mobile-friendly design.

How to optimize Google Business Profile for multiple locations?

Create a separate Google Business Profile for each location and fill out every section completely. Link each one to its matching location page, upload real photos, and use a local phone number. Then, post updates regularly to show Google (and customers) that you're active in that area.

How can I improve my local SEO?

Make sure your business info is accurate everywhere, from your website to local directories. Use keywords that include your services and location, and get local backlinks when you can. Focus on building great content and getting happy customers to leave reviews—it all adds up.