Marketing is essential for growing your business, but let’s face it—it’s a massive time drain. That’s why we’re here to talk about the top 10 marketing tasks you should be outsourcing right now.
Imagine having more hours in your day while skilled pros handle tasks like content creation, SEO, and social media. The result? Better ROI, less stress, and more focus on what really matters for your business.
Fractional marketing services like those offered by LeaseMyMarketing give you access to top-notch marketing talent without the need to hire full-time staff. Find out which marketing tasks you should hand off right now to maximize your efficiency and grow your business.
Key Takeaways
Outsourcing marketing tasks like content creation, SEO, and social media frees up your time and enhances business growth with expert help.
Handing off specialized tasks to professionals ensures higher quality results, better efficiency, and a stronger ROI.
Fractional marketing services provide a scalable marketing framework and cost-effective access to top talent without the need for full-time staff commitments.
1. Content Creation
Content is everything. It’s what grabs your audience’s attention, keeps them engaged, and helps you rank higher in search engines.
Consistently putting out strong, high-quality content is the key to building brand authority and staying top of mind. But let’s be honest—creating that content takes a lot of time and effort.
Tasks to outsource
Content creation involves a lot of moving parts, all of which can be easily outsourced to professionals. Here’s what you should consider handing off:
Blog posts and articles: These provide SEO-friendly content that keeps your website updated and attracts organic traffic. They help establish your brand as an authority and keep visitors coming back.
Social media updates: Regular posts keep your platforms active and engaging. They connect with your audience, encourage interaction, and help grow your online community.
Graphic design: Eye-catching visuals make your brand stand out across digital platforms. High-quality design makes your content more engaging and memorable.
Video production: Professionally made videos grab attention and enhance audience engagement, making them an effective tool for sharing your message.
2. Social Media Management
With billions of users scrolling through platforms like Instagram, Facebook, and LinkedIn every day, social media has become essential for any business looking to increase brand visibility.
Done well, social media can drive traffic, increase sales, and create loyal customers. But managing it all yourself can quickly become a full-time job.
Tasks to outsource
To get the most out of your efforts, you need a consistent strategy and expert execution. These are the tasks you should consider outsourcing:
Content curation: Finding and sharing relevant content that resonates with your audience takes time. Outsourcing this ensures your posts stay fresh and on message.
Scheduling posts: A regular posting schedule is key to staying in front of your audience. Outsourcing post-scheduling ensures content goes live at the right time across all platforms.
Responding to comments: Engagement is the heart of social media. Outsourcing replies and comment moderation means quicker, more thoughtful responses that keep your community engaged.
Managing engagement: Building an online community requires ongoing interaction. Outsourcing this task ensures your followers feel valued and heard without getting bogged down in the daily details.
3. Search Engine Optimization (SEO)
SEO is the backbone of any successful online marketing strategy. It’s what helps your website show up in search results when potential customers are looking for your products or services.
Without strong SEO, even the best content can get buried in the noise of the internet. Optimizing your site for search engines helps you increase organic traffic, build long-term visibility, and drive more leads and sales.
Tasks to outsource
SEO is like a moving target—it requires ongoing adjustments and careful strategy to stay effective. From keyword research to technical tweaks, it involves many interconnected tasks that need constant attention and expertise to keep your website ranking high.
These are the key SEO tasks you should consider outsourcing:
Keyword research: Identifying the right keywords is critical to make sure your content aligns with what your audience is searching for. Outsourcing this task ensures you’re targeting the most relevant and profitable keywords.
On-page optimization: Optimizing title tags, meta descriptions, headers, and internal linking can be time-consuming. An SEO expert can handle these technical elements to improve your site’s ranking.
Link building: Building quality backlinks is one of the most effective ways to improve your site’s authority, but it’s also one of the hardest. Outsourcing this task means professionals will develop relationships with reputable sites to improve your link profile.
Technical SEO audits: Your website’s structure, loading speed, mobile-friendliness, and security all play a big role in SEO. Outsourcing regular technical audits helps keep your site optimized for users and search engines,] so everything runs smoothly and ranks well.
4. Email Marketing
Email marketing is one of the most effective tools in your digital marketing toolkit, delivering an impressive return on investment (ROI). It gives you a direct line to your customers and helps build stronger relationships, nurture leads, and drive sales.
Personalized content and well-timed messages keep your audience engaged and encourage repeat business. However, crafting successful email campaigns takes careful planning, strategy, and attention to detail, which can be time-consuming.
Tasks to outsource
While email marketing can be highly effective, the work involved can be tedious and time-consuming. Here are the key email marketing tasks you should consider outsourcing:
Creating personalized email campaigns: Developing tailored emails that speak directly to each customer’s needs takes effort. Outsourcing allows you to work with experts who know how to create content that connects with your audience and increases engagement.
Automating workflows: Automation is crucial for sending the right message at the right time, whether it’s a welcome email or a follow-up after a purchase. Outsourcing ensures that your email sequences are professionally set up to run smoothly and consistently.
List management: Keeping your email list clean and segmented is essential for effective targeting. Outsourcing this task ensures that your list is updated, with new subscribers added and inactive ones removed, so you’re always reaching the right people.
Analytics: Monitoring the performance of your email campaigns—open rates, click-through rates, and conversions—is vital for making improvements. Outsourcing analytics means you get actionable insights without getting bogged down in the data.
Outsourcing email marketing could be the solution your business needs to save time and get better results. Click here to see how it can make a difference.
5. Graphic Design
First impressions are everything, and eye-catching visuals are the quickest way to grab attention. Whether it’s a striking social media post, a sleek website, or a standout ad, graphic design is key to how your brand is seen.
Quality visuals don’t just make your online presence look polished—they help communicate your brand’s message clearly, making it easier to stand out in a crowded digital space.
Tasks to outsource
While the impact of great design is undeniable, creating polished visuals takes time, creativity, and technical expertise. Here are the graphic design tasks you should consider outsourcing:
Infographics: Transform complex information into easily digestible, visually engaging infographics that capture attention and convey key messages quickly.
Social media posts: Consistent, professional-looking social media visuals help build brand recognition. Outsourcing the creation of these graphics ensures your content looks sharp and on-brand.
Ad creatives: Effective ad design can be the difference between a scroll and a click. Outsourcing ad creatives allows professionals to design images and banners that drive engagement and conversions.
Website visuals: The design of your website is critical for user experience. Outsourcing website graphics helps create a site that looks visually appealing and also functions smoothly, leaving a lasting impression on visitors.
Need help with design outsourcing? Check out our blog on 'How to Outsource Marketing Design' for expert tips.
6. Pay-Per-Click (PPC) Advertising
When you want quick visibility and highly targeted traffic, pay-per-click (PPC) advertising is your go-to strategy. It’s a fast and effective way to put your brand in front of potential customers right when they’re searching for what you offer.
But PPC isn’t something you can set and forget—mismanaged campaigns can quickly drain your budget without delivering the results you need. To maximize your ROI, it’s crucial to get your campaigns right from the start.
Tasks to outsource
PPC involves several moving parts, and outsourcing these tasks to experienced professionals can save you time and prevent costly mistakes. Here’s what you should consider handing off:
Campaign creation: Crafting a successful PPC campaign takes research and strategic thinking. Outsourcing allows experts to build campaigns that align with your goals, target the right audience, and maximize your ad spend.
Keyword research: Like SEO, PPC requires detailed keyword research. Outsourcing this ensures your campaigns are using the most relevant, high-intent keywords to drive quality traffic.
Ad copywriting: Writing compelling ad copy that grabs attention and drives clicks is essential for PPC success. Skilled copywriters know how to craft concise, persuasive messages that convert.
Bidding strategy: Managing bids can be tricky. PPC professionals can monitor and adjust bids in real-time, ensuring you get the most out of your budget while staying competitive.
Performance tracking: Monitoring and analyzing your PPC campaign’s performance is key to improving and scaling. Outsourcing this task means professionals will track clicks, conversions, and other key metrics, making data-driven adjustments as needed.
7. Video Marketing
Video content has taken digital marketing to the next level, with consumers relying on it for information, entertainment, and purchase decisions. It’s an incredibly effective way to engage your audience, build trust, and drive conversions.
Well-crafted videos—be it a quick social media clip or a detailed explainer—grab attention and keep viewers hooked far longer than text or images alone.
Tasks to outsource
Creating high-quality video content involves multiple steps, each requiring specialized skills. Outsourcing video marketing saves you time and ensures your videos are polished and professional. Here’s what to outsource:
Scriptwriting: A compelling video starts with a strong script. Outsourcing scriptwriting gives you access to experienced writers who know how to create engaging narratives that capture your brand's voice and resonate with your audience.
Shooting: Filming requires technical expertise and high-quality equipment. Outsourcing this task lets you work with professionals who have the skills and tools to shoot videos that look and sound professional.
Editing: Editing can make or break a video. Outsourcing ensures that your footage is pieced together seamlessly, with the right pacing, effects, and transitions to hold viewers’ attention.
Video SEO: Optimizing your video content for search engines is essential for reaching a wider audience. Video SEO specialists can help you with keyword tagging, titles, descriptions, and optimizing video placement on your site and social media platforms.
8. Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is all about making your website more effective at turning visitors into customers. It’s not enough to just attract traffic—you need to convert those clicks into tangible actions, like sales or sign-ups.
CRO focuses on improving the user experience, driving more conversions, and increasing your ROI. The best part? It helps you get more out of your existing traffic without needing to spend extra on marketing efforts.
Tasks to outsource
CRO requires data analysis and creative tweaks. Handing this off to specialists allows you to tap into their expertise in testing and fine-tuning your site for maximum impact. They’ll help improve your conversion rates with precision. Here’s what to consider outsourcing:
A/B testing: Split testing different versions of your web pages is essential for identifying what elements work best. Outsourcing A/B testing lets experts analyze what drives higher conversions, such as headlines, calls-to-action, or layout changes.
Landing page optimization: A well-optimized landing page is critical for converting visitors. CRO professionals can redesign and alter elements like copy, forms, and visuals to ensure they’re compelling and user-friendly.
User experience (UX) design: The smoother and more intuitive your site is, the more likely visitors are to take action. Outsourcing UX design helps enhance navigation, streamline processes, and create a seamless user journey, increasing the likelihood of conversions.
Heatmap analysis: Heatmaps track user behavior, showing where visitors are clicking, scrolling, or dropping off. Outsourcing heatmap analysis provides insights into how users interact with your site. This allows you to make informed decisions on what to improve.
9. Influencer Marketing
Influencer marketing has taken off in recent years—and it’s easy to see why. Partnering with influencers lets you connect with their loyal, engaged followers, increasing your brand’s visibility, credibility, and trust.
Influencers, seen as authentic voices in their communities, help you reach potential customers in a more genuine and relatable way than traditional advertising.
Tasks to outsource
Influencer marketing isn’t simply about choosing popular personalities. Managing these partnerships requires strategic planning and meticulous attention to detail, which makes it ideal for outsourcing. Here’s what you should consider delegating:
Identifying influencers: The right influencer can make or break a campaign. Outsourcing this task ensures that professionals can research and find influencers whose values and audience align perfectly with your brand, maximizing the impact of your marketing.
Managing contracts: Handling the legal aspects of influencer marketing—such as usage rights, deliverables, and payments—can be complex. Outsourcing contract management ensures all agreements are managed efficiently and stay in line with industry standards.
Content collaboration: Crafting content with influencers requires careful coordination to balance their style with your brand’s message. Outsourcing ensures a seamless process, producing authentic, high-quality content that resonates with their audience.
Tracking campaign results: Measuring the performance of an influencer campaign is important for gauging success. Outsourcing analytics provides detailed insights into engagement, conversions, and ROI, helping you refine future campaigns.
10. Analytics and Reporting
Marketing success hinges on making smart, data-driven decisions. Analyzing performance metrics provides a clear understanding of what's working and where improvements are needed.
Regularly tracking your efforts allows you to adjust strategies in real-time for better results. With actionable insights, you can refine campaigns, increase ROI, and stay ahead of the competition.
Tasks to outsource
Managing analytics can be overwhelming, especially when trying to track a range of metrics across multiple platforms. Outsourcing these tasks to specialists saves time and ensures accuracy, providing a clearer picture of your marketing performance.
Here’s what you should consider handing off:
Setting up dashboards: Customized dashboards that compile data from all your marketing channels help you see the bigger picture. Outsourcing this task allows professionals to build dashboards tailored to your business goals so you can track the metrics that matter most.
Tracking metrics: Regularly monitoring key metrics such as conversions, traffic, and engagement is vital to understanding how your campaigns are performing. Professionals can handle the day-to-day tracking, leaving you with the insights you need without the hassle of data overload.
Delivering actionable insights: Numbers alone won’t tell you everything. Outsourcing the analysis of your data allows experts to break down the information into clear, actionable insights.
Your Marketing, Done Right—With LeaseMyMarketing
Managing all your marketing in-house can feel like a juggling act—constantly balancing content creation, SEO, social media, and more.
LeaseMyMarketing steps in to lighten the load, offering you specialized digital marketing services that bring expert results without the full-time commitment. As a fractional marketing agency, we help you tackle key tasks like PPC advertising, email marketing, and SEO, freeing up your time while driving the success you’ve been striving for.
LeaseMyMarketing is more than just a service provider—we’re your strategic partner. We focus on your brand’s goals, creating customized strategies that deliver real, measurable results. With nearly 20 years of experience, we’ve helped businesses transform their marketing. Call LeaseMyMarketing today and see the difference.
Summary
Outsourcing your marketing tasks saves you time, increases productivity, and connects you with experts who can drive your business forward.
By delegating tasks like advertising, content creation, SEO, and email marketing, you can focus on core activities while professionals handle the rest, delivering effective and measurable results.
Don’t wait until you’re overwhelmed. Start outsourcing today with LeaseMyMarketing, and let our team streamline your marketing efforts for greater impact.
Frequently Asked Questions
What are the activities that can be outsourced?
Many marketing tasks can be outsourced, including content creation, social media management, SEO, email marketing, graphic design, PPC advertising, video production, and analytics.
Here's a good read on managing the relationship effectively once you do decide to outsource: How to Effectively Manage an Outsourced Marketing Team in 6 Steps
When should you outsource your marketing?
You should consider outsourcing your marketing when you’re overwhelmed with tasks, lack in-house expertise, or need more time to focus on strategic areas of your business.
Outsourcing becomes essential when you want to grow efficiently without the commitment of hiring a full-time team.
What is outsourcing tasks?
Outsourcing tasks involves hiring external professionals or agencies to manage specific functions of your business. In marketing, this means delegating activities like SEO, content creation, or social media to experts, allowing you to optimize resources and get better results.
Aside from the examples above, you can also outsource your entire marketing strategy to a high-level executive. This keeps you entirely focused on your operations while an experienced pro handles the marketing side. Find more insights here to know if your business needs a fractional CMO or an in-house executive: Fractional CMO vs. Full-Time CMO: Which Is Right for Your Business?
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